Brand-led website
A visual and editorial experience designed to feel personal, local, polished, and unmistakably Candy.
Work / Candy Coburn
Real estate / Austin, Texas
A digital home as personal as the brand.
A custom real estate website and owner platform bringing personality, local expertise, listings, media, client stories, lead capture, and content operations into one connected system.
The brief
Make the brand memorable. Make the platform useful.
Candy's website needed to do more than display a headshot, biography, and property feed. It needed to express how she serves clients: with warmth, direct communication, deep Austin knowledge, and a personality people remember.
At the same time, listings, notable sales, neighborhood content, testimonials, media, leads, analytics, and publishing needed clear workflows behind the public experience.
- Client
- Candy Coburn
- Market
- Austin, TX
- Discipline
- Full service
- Status
- Launched
The direction
Luxury-market polish without losing the human edge.
The design balances restraint and confidence with direct language, bold imagery, and moments of personality. The result feels elevated but approachable: a trusted local expert, not another real estate template.
What Sphax built
One experience in public. One operating system behind it.
Listings and sales
Flexible property presentation with detail pages, rich media, merchandising controls, and inquiry paths.
Austin expertise
Structured neighborhood and region pages that turn local knowledge into useful, searchable content.
Lead capture
Contact, showing, valuation, and newsletter flows connected to a private operating workflow.
Owner portal
A secure workspace for listings, content, testimonials, media, leads, analytics, and publishing.
Launch foundation
Responsive UX, accessibility, performance, analytics, metadata, and operational documentation.
The outcome
A platform ready to attract, explain, capture, and evolve.
Candy now has a cohesive digital presence built around her market and a private workflow built around her business. The system can grow with new listings, areas, media, client stories, campaigns, and operational needs without rebuilding the foundation.